Technology Intelligence

Project Overview: MicroFuel Cell Potential

A foreign manufacturer

was considering entry into the U.S. market with its microfuel cell battery and wanted to assess the market potential.

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gathered comprehensive secondary research on the U.S. fuel cell battery market

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analyzed current technology, competitive offerings, and B2B and B2C market potential

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canvassed trade analysts, industry experts, regulatory entities, and government agencies for supplemental information

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consolidated findings to enable a strategy consultant to determine the areas of greatest opportunity and map out the strategic strengths and weaknesses of each option

Result
The client decided not to pursue a retail strategy for its fuel cell battery and, avoiding a potentially costly marketing misstep, opted to explore other commercial options.

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