Strategic Planning Intelligence

Project Overview: Home Media Brainstorming

A major cable content provider

wanted to explore and consider how new technologies and shifts in consumer preferences will change its business in the next decade

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gathered comprehensive qualitative and quantitative secondary research on consumer interest in home automation and gaming as well as media delivery technology, including detailed market size and growth projections for specific platforms

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canvassed industry experts and collected consumer demographics to identify future trends in consumer entertainment and home media technology, especially pertaining to the development of a household “entertainment hub”

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consolidated findings into a final report with suggestions of key areas for consideration

Result
The company’s Board of Directors and executive leadership used the research to drive a brainstorming session as part of its long-term strategic planning process.

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