Knowledge=Power: Key Intelligence Areas

Who We Are

“Invest in what you know.” – Peter Lynch

In the early 1990s, the two owners of Uluru, a NY-based entertainment promotion and corporate communications company, started conducting research to support their creative and business efforts. Principals Pam Koopman and Becky Hoffman regularly gathered information to better understand their clients needs, compete for new accounts, monitor their industry, and make key decisions. As they translated their learning into business value, a new passion arose: to bring that value to others. Recognizing an opportunity to channel their formidable business, creative, and communications skills in a new direction, they formed Knowledge=Power in May 1993.

“We invested in what we knew,” Pam, director of marketing, notes. “Our capital? Business acumen, our experience of the integral role of research in decision making, and our ability to communicate clearly and succinctly.”

Becky, a Beta Gamma Sigma MBA graduate of Columbia University, is Knowledge=Power’s director of research. “We bring a unique perspective to the research process,” observes Becky. “Most researchers concentrate on gathering specific information; we focus on why the information is needed and how it will be used.”

Knowledge=Power’s objectives-based research approach resonates with business decision makers. The company’s initial clients were advertising agencies, PR firms, management consultants, and Fortune 500 companies. Many are still customers. “We believe research must be a partnership,” Becky explains. “As an extension of your team, our experienced research professionals think strategically and respond proactively.”

Today, Pam and Becky continue to invest in what they know: providing business research and analysis to help clients meet objectives, solve problems, make informed decisions, gain a competitive edge, and plan for the future.

Knowledge=Power is a member of the Association of Independent Information Professionals (AIIP)

Next Page: How We Work