was contracted to determine the share of GDP driven by the digital economy and its effect on the publishing industry
Knowledge=Power
gathered secondary research on the impact of digital economy (as defined by the client to include software, e-commerce, publishing, and online services) on the publishing industry and the total U.S. GDP
compiled, synthesized and analyzed sales and spending data from industry associations, government sources, and market research reports on each of the defined digital economy segments
advised the client on key data indicators and their impact on the publishing industry
Result
Based on the data we gathered, the consultant built a model sizing the digital economy; it was used by the publishing firm in its strategic planning process.