sought to position its products more competitively against those of its chief rival
Knowledge=Power
gathered competitor intelligence through online database research
culled information from press releases, Web sites, and financial reports
canvassed trade associations, market analysts, and government sources for supplemental information
highlighted significant trends or changes in competitor activities and interests
consolidated findings quarterly for top management’s review
Result
The company stayed current with its competitor’s shifts in strategy, production, and product development and effectively repositioned its own offerings