Marketing Intelligence

Project Overview: POP/POS Merchandising

A marketing communications company

needed to acquaint itself with merchandising trends in a new client’s industry under a pressing deadline

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gathered comprehensive secondary research on point of purchase (POP) and point of sale (POS) merchandising in the beverage industry including the use of interactive kiosks and displays, multiple in-store placements, and cross-merchandising techniques

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compiled survey evidence of customer reaction and response to various current POP and POS efforts

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consolidated key findings in a report and provided recommendations for maximizing impact within a short time frame

Result
The company used its acquired knowledge to develop a creative, well-founded merchandising strategy for its beverage client on a very fast turnaround.

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