needed to create a repeatable new product development process
its NPD team was eager to learn from exemplary models in other industries
Knowledge=Power
identified potential best practice partners through online database research and expert referrals
established trust, elicited cooperation, ensured anonymity and conducted telephone interviews with executives from 35 leading U.S. companies
compiled the interview findings into a report which was shared with the client and the interview participants
facilitated and documented site visits between the NPD team and their peers at six of the best practice firms
consolidated findings from the entire research process into a final report
Result
The client instituted a new NPD process, implementing many of the insights gained from its partnership with best practice leaders in other industries.